Facebook App Ads – App Ads | How To Run Video Ads On Facebook Mobile App:
This post is all about how to run rewarded video ads for your Facebook mobile app.
Video ads for your mobile app: Interestingly given below is a guide that will show you how to use the rewarded video ad placement for app ad campaigns that have video creative.
Getting started:
1. In Facebook Ads Manager, select either App installs or Conversions as your campaign objective
2. At the Ad Set level, be sure to include Audience Network and Rewarded Video as placements.
You can make sure you’ve opted into a rewarded video by clicking to select the drop-down menu below Audience Network.
If you see a blue checkmark next to the Rewarded Video option in the drop-down menu, you’re all set.
If you select Automatic Placements, this will happen automatically when you run an app installs campaign with video creative.
3. Make sure you have set up your app with the Facebook SDK, so you can accurately track and measure the performance of your ads.
Setting up a split test:
You can set up a split test to understand how Audience Network impacts your campaign performance.
1. Make sure you have the Facebook SDK set up for your app. You’ll need the SDK to do a split test.
2. Set up a Facebook split test with your placement type (rewarded video) as your variable.
3. View split test results for your campaigns in the ads reporting tool in Ads Manager.
That is it on Facebook App Ads – App Ads | How To Run Video Ads On Mobile App.
