Reuters reported that Italy requires every company that does business in the country to offer two full years of absolutely free technical support to any and all Italian customers. AppleCare is an important after-purchase revenue generator for the company. Apple offers this protection service on every single one of its products, from iPads and iPhones to MacBooks and Apple All-in-Ones, though prices vary depending on which device you get the service for. Naturally getting tech support on your iPhone should cost a little less than getting it on your MacBook Air.
Towards the beginning of this year, Apple updated its iPhone plan. The all new AppleCare+ gives customers extended warranties and technical support for as long as two years. In addition to this, the new AppleCare+ also includes repairs on two incidents of accidental damage as opposed to the previous single repair offered. The service itself will cost iPhone users $99.
In addition to AppleCare+ for the iPhone, another AppleCare package for the iMac will run customers $169 with the MacBook Pro option costing $349. The cheapest service is for the iPod Touch, costing only $59.
Apple has yet to release any official statement on the fine by the Italian Government and there is no way of knowing if it will ask employees in Italian Apple stores to make it clear to customers that their products are covered for two years. However, this fine will barely scrape the top of Apple’s revenue pile as the company has tens of billions of dollars just lining the walls of their headquarter’s bathrooms for decoration.
Source: CNET – Italy fines Apple $1.2 million over AppleCare practices